Do some homework to present to your organization's leadership.
Create:
- A summary of Web goals, target audience, approximate budget, anticipated
efficiencies in your business operations
- A summary of Web growth
- A summary of nonprofit activity on the Web
Your Web page will become a permanent part of your organization's
marketing plan (and budget), so you will most likely need to begin with an in-house
education program to demonstrate the value of having an Internet presence. Once
staff members have an opportunity to actually experience a Web page, they may
be more inclined to participate or contribute to its content development and
design and be willing to interact with potential customers via email.
Create a brief Web demo of different Web pages that have
elements that you feel would work well for your organizations. Don't
limit yourself to similar organizations. Some of the best work is high-end
commercial work. If an organization in your local area already has a
page, include them on your tour. Include any relevant city, state, and
regional informational pages that promote your area. In addition, you
should include a Web page for one of your corporate/business donors
to talk about the potential sponsorship synergy.
Download the pages and create an off-line version of your
tour, as doing your Web demo live could potentially be a turn-off if
your service goes down or if you have a slow connection.
Do the demos in small groups, allowing people to ask as
many questions as they want. This will help you identify interested
people who you want to serve on a Web page development committee or
find an existing committee that will embrace a Web planning process.
Be sure to get their ideas for how your organization's Web site should
look and the content it should include.